# Plotzy (plotzy.ai) - LLM Context

## Overview

Plotzy is an AI-powered commercial real estate (CRE) platform for parcel search, zoning research, owner contact discovery, and prospect list workflows.

Core promise:
- Replace fragmented CRE research/outreach workflows with one connected platform.
- Help brokers, developers, and investors move from search to action faster.

## Canonical Pricing and Subscription Model

This is the current source of truth:
- Pricing is based on Site Selection plans: Starter, Production, Scale.
- Public starter price messaging starts at **$180/month**.
- Monthly model, no annual lock-in messaging (annual available for Scale/custom contexts).
- Zoning AI and Prospecting pages are currently **functionality-oriented pages** under the same core subscription flow.
- Signup CTA should route to: `https://platform.plotzy.ai/signup?plan=trial`

Canonical pricing surfaces:
- Homepage pricing section: `/#pricing`
- Pricing page: `/pricing` (mirrors Site Selection tier structure)

## Public Website Routes

- Home: `/`
- Pricing: `/pricing`
- Solutions index: `/products`
- Site Selection: `/site-selection`
- Zoning AI: `/products/zoning-ai`
- Prospecting: `/products/prospecting`
- Use Cases index: `/use-cases`
- Land Brokers: `/use-cases/land-brokers`
- CRE Developers: `/use-cases/developers`
- Investment Firms: `/use-cases/investors`
- Custom AI Software: `/solutions/custom-software`
- About: `/about`
- Terms: `/terms`
- Privacy: `/privacy`

## Product Positioning

### 1) Site Selection (flagship)

Primary positioning:
- Core platform for parcel discovery, zoning-aware filtering, and deal sourcing workflows.

Key capabilities:
- Nationwide parcel search map.
- Search by city/county/ZIP/address plus polygon/radius/map geography workflows.
- Filters for lot size, land use, zoning, assessed value, owner type, sale date.
- Two-level zoning data.
- Owner lookup workflow integration.
- Folders, saved searches, notes, CSV export.
- Map layers including zoning boundaries and FEMA flood context.

### 2) Zoning AI

Primary positioning:
- Zoning research workflow lens on the same platform.

Key capabilities:
- Natural-language zoning Q&A.
- Source-cited answers for permitted uses, setbacks, FAR, height, parking, etc.
- Document upload and PDF export messaging.
- Municipality coverage growth/request messaging.

Pricing/subscription messaging:
- Included in Site Selection plans (same subscription flow).

### 3) Prospecting

Primary positioning:
- Owner intelligence and outreach workflow lens on the same platform.

Key capabilities:
- Owner phone/email/mailing discovery workflows.
- Parcel-to-owner research pipeline.
- List/folder management for outreach.
- CSV export for CRM/outbound use.

Pricing/subscription messaging:
- Included in Site Selection plans (same subscription flow).

### 4) Custom AI Software

Primary positioning:
- Services engagement for tailored CRE AI systems and automation.

Pricing messaging:
- Starts around `$15K` (consultative engagement).

## Active Audience Segments

- Land brokers: find parcels, find owners, build and export prospect lists.
- CRE developers: zoning-aware site search and faster due diligence.
- Investment firms: acquisition targeting and pipeline acceleration.

## Messaging Guardrails

Use:
- "One connected platform"
- "No annual contract" / monthly flexibility
- "Research in minutes, not hours"
- Practical workflow language (not generic AI hype)

Avoid unless explicitly reintroduced by product/pricing decisions:
- Standalone pricing for Zoning AI or Prospecting (e.g. old `$79` / `$65` messaging)
- "Separate subscription per product" copy
- Legacy money-back-guarantee wording tied to old standalone zoning plans

## Implementation Notes for Agents/LLMs

- Keep pricing references aligned with Site Selection plans.
- Keep Zoning AI/Prospecting pages oriented around their use case, but consistent with same-plan subscription model.
- Prefer `/#pricing` and `/pricing` as pricing destinations depending context; keep both consistent.
- Preserve consistency between homepage claims, product pages, and FAQ copy.